Digital marketing encompasses various online strategies and tools used to promote brands, products, and services across digital channels. It includes techniques such as Search Engine Optimization (SEO), Content marketing, Social media marketing, Email campaigns, and Pay-Per-Click (PPC) advertising. By leveraging data-driven insights and targeted campaigns, Digital marketing helps businesses reach their audience more effectively, enhance brand visibility, and drive engagement and conversions. It’s essential for achieving measurable results in today’s digital landscape.
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